BrightGame
A platform that lets training teams build custom serious learning games for education and corporate training, without writing code.
Trainers wanted custom learning games. None of them could write code.
ADD Strategy saw a gap in corporate and educational training. Serious learning games consistently outperformed slide decks on retention, but every game needed bespoke development. Trainers had the pedagogy and the subject knowledge; they did not have engineering capacity, and outsourcing each game killed the business case.
The product hypothesis was a no-code creator that let trainers build their own serious learning games, hosted inside the WordPress sites most training teams were already running. The build also had to be far enough along to demonstrate the case to pre-seed investors.
- Trainers must build a game without writing code.
- Distribution sits inside the WordPress sites training teams already operate.
- Pre-seed round demanded a live, demonstrable product, not a deck.
- Stripe-managed billing for tiered subscription pricing.
Inside BrightGame.
Drag-and-drop game authoring
Trainers compose game logic, content, and feedback flows without writing code. Each game type maps to a learning pattern the training team already understood.
Versioned game library with publish controls
A trainer keeps every game version, iterates on what learners struggled with, and publishes when ready. The library carries history without forcing the trainer to manage files.
One dashboard for billing and game ops
Subscription state, usage, and per-game metrics live in the same screen so the operator does not jump between three tools to see what is happening.
Games embed inside the WordPress site the team already runs
The runtime drops into WordPress through a plugin pattern. Learners stay on the training site; trainers do not migrate platforms to ship a new game.
Stripe-managed subscription with tiered access
Subscription tiers, team management, and invoicing in the same workspace trainers use to build and run games. Self-serve once the trainer signs up.
A no-code game creator, a WordPress-native runtime, and Stripe billing, live in time for the pre-seed round.
We shipped the creator and runtime in five months. The creator is drag-and-drop for non-technical trainers; the runtime renders games inside WordPress so distribution lands on infrastructure the customer already runs. Stripe handles billing end to end with tiered subscriptions.
The pre-seed round closed alongside the launch. The demo was the product, not slides, which moved the investor conversations through faster than ADD Strategy had originally scoped.
- Drag-and-drop game creator UI with per-template patterns.
- Custom serious-learning-game runtime, WordPress-plugin distribution.
- Versioned game library and publish flow.
- Stripe billing with tiered subscription pricing.
Live platform, £100K+ pre-seed closed, trainers building their own games.
Pre-seed funded
£100K+ closed alongside the platform going live. The demo replaced the deck.
No code, real games
Trainers without engineering capacity now build the games they used to outsource. The unit economics of the model start working.
WordPress-native distribution
Games drop into the WordPress sites training teams already use. No platform migration to ship a new piece of content.
Self-serve onboarding
Stripe-managed subscription and team management mean a new customer can sign up, pay, build, and ship without speaking to the BrightGame team.
How we delivered it.
Stack
Capabilities
Compliance
From scoping to live.
- Pre-seed strategyWorked with ADD Strategy on the product hypothesis and the route to investor funding. The build had to be live and demonstrable for the pre-seed round. Month 1
- Creator + runtimeDrag-and-drop game creator for non-technical trainers, plus the runtime that played the games inside a WordPress site so existing training infrastructure picked it up. Months 2-4
- Billing and launchStripe billing, subscription tiers, public launch with a £100K+ pre-seed round closing alongside the platform going live. Month 5
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