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AI strategy for a green-tech agency

Adopter · AI strategy and prompt engineering

OpenKit wrote Adopter’s AI strategy and built the team a prompt library against their own campaigns. The same account of the AI opportunity went into the agency’s accelerator application.

Adopter's website homepage, shown in a browser window against a sculpted green backdrop

Overview

Adopter is a B Corp marketing agency working with climate-solution clients. What sets it apart is a voice built on sector knowledge that took years to gather. Generative AI threatened that, since a competitor or a client could approximate the voice with a stock model.

The team wanted to use AI every day without giving that voice away. OpenKit worked hands-on alongside them, writing the strategy and building a prompt library against their live work at the same time.

Accelerator

AI opportunity written into the application

Prompt library

Built against the team’s own campaigns

AI strategy

Where AI helps and where the voice stays the agency’s own

Approach

What OpenKit built

In the strategy, AI carries the volume of the work and the voice stays the agency’s own.

  • A prompt library for campaign ideas, market copy variations and creative writing, with each prompt adapted to the agency’s tone and the green-tech sector it writes for.
  • The agency’s knowledge and style written down as the part a stock model cannot match, with AI pointed at the work around it.
  • Guidance on an internal library of the agency’s own material, covering what to collect and how to keep it private.

Result

The accelerator application

OpenKit set out the AI opportunity in the agency’s own mission terms, written for a reader outside AI. That account went into Adopter’s accelerator application.

Voice

OpenKit has been instrumental in helping our marketing business navigate the opportunities and risks presented by the latest advancements in Generative AI and related technologies. Professional, yet friendly, Reuben & Ibrahim made sure to fully understand our situation and business objectives before providing advice and proposing solutions rooted in the most recent AI and prompt-engineering research.
Matt Jaworski · Co-founder, Adopter

Other engagements

Thorlux Manufacturing / Lighting Discovery with a working proof-of-concept House of Hackney Design & Retail Audit, charter and training Wakari Accessibility Technology Cheap validation before the budget

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