Adopter AI Consultancy
AI consulting that helped a B Corp green-tech marketing agency adopt generative AI without diluting the work that made them different.
Generative AI threatened to imitate the work that made Adopter different.
Adopter is a B Corp marketing agency working with climate-solution clients. Their differentiation is a particular voice and a deep sector knowledge that took years to build. Generative AI raised an uncomfortable question: a competitor could use a stock model to imitate that voice cheaply, and a client could do it themselves.
The team brought two needs into the engagement. They wanted practical prompt engineering they could actually use day-to-day, and they wanted a strategy that articulated where AI helps the work and where it threatens the differentiation. They were also preparing a Cambridge business accelerator application and needed the AI story written clearly enough to land with reviewers.
- B Corp values stay at the centre: no shortcut that compromises mission.
- Adopter's voice and sector knowledge are the moat. AI assists, never imitates.
- Tools and prompts must be usable by the team without an engineer in the loop.
- Accelerator application needed AI articulated for a non-AI audience.
Hands-on prompt engineering, plus a strategy that names what stays human.
The engagement ran as practical advisory, not a deck. We sat with the team and built a prompt library against the kinds of work they actually do: idea generation for new campaigns, market copy variations, creative writing prompts tuned to their voice. Each prompt was adapted to Adopter's sector and tone rather than a generic template.
Alongside the library we wrote the differentiation strategy: where the agency's unique knowledge and style sits, what generic AI tools cannot match, and how to build an internal data library that compounds that advantage rather than erodes it. The accelerator application support drew from the same work: the AI opportunity articulated in mission terms, not feature terms.
- Prompt library tuned to Adopter's voice across idea generation, copy, and creative writing.
- Differentiation strategy framing where AI assists and where it stays out.
- Internal data library guidance: what to collect, how to keep it private.
- Accelerator application input on the AI opportunity inside the B Corp mission.
A Cambridge accelerator place and a team that can use AI without losing the voice.
Cambridge accelerator
Adopter was accepted onto the Cambridge business accelerator, with the AI strategy work feeding directly into the application.
Prompt library in use
Team uses the prompt library daily for idea generation and market copy variations. Adopter's voice stays the voice on the page.
Values intact
B Corp mission and differentiation framed explicitly in the strategy. AI never asked to do the work that makes the agency the agency.
Confidence on next steps
Internal data library guidance turned a vague concern about future AI competition into a roadmap the team can act on.
OpenKit has been instrumental in helping our marketing business navigate the opportunities and risks presented by the latest advancements in Generative AI and related technologies. Professional, yet friendly, Reuben made sure to fully understand our situation and business objectives before providing advice and proposing solutions rooted in the most recent AI and prompt-engineering research. Most significantly, throughout the entire process, it was evident that Reuben was genuinely invested in our success, ensuring that his contributions were truly beneficial and aligned with our company's forward direction.
Matt Jaworski Co-founder, Adopter · Adopter
How we delivered it.
Stack
Capabilities
Compliance
From scoping to live.
- Discovery and risk framingMapped where Adopter's differentiation actually sat (knowledge, voice, sector specificity) and where generic AI threatened to imitate it. Set the strategy boundary before any prompt library. Weeks 1-2
- Prompt engineering libraryPractical prompt examples for idea generation, market copy, and creative writing, adapted to Adopter's tone and green-tech sector. Weeks 3-5
- Accelerator application supportStrategic input on the Cambridge business accelerator application articulating Adopter's AI opportunity inside its B Corp mission. Weeks 6-8
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