AI strategy for a green-tech agency.
Adopter · AI strategy and prompt engineering
Adopter’s whole value is a voice, and it was adopting the technology best known for imitating one. The work was to set the boundary and hand over the practical tools at the same time.
Overview
Adopter is a B Corp marketing agency working with climate-solution clients, and its differentiation is a particular voice built on sector knowledge that took years to accumulate.
Generative AI raised an uncomfortable question for a business like that. A competitor could approximate the voice with a stock model, and so could a client.
One project
Strategy and hands-on prompt work
Prompt library
Shipped to the team, built against their own campaigns
Accelerator
AI opportunity written into the application
Challenge
Why Adopter came to us
The team wanted to use the technology daily without handing away the reason anyone hires them.
- Practical prompt engineering the team could use on the work they actually do.
- A strategy naming where AI helps and where it threatens the differentiation.
- The AI story written clearly enough to land with accelerator reviewers.
Approach
How the work ran
The work ran hands-on, alongside what the team was already doing. The prompt library was built against live work, campaign ideas, market copy variations, creative writing in the agency’s own register, with each prompt adapted to the green-tech sector the agency writes for. The strategy was written alongside it, so the boundary and the tooling arrived together.
The strategy set one line, that AI carries the volume of the work and the voice stays the agency’s own.
A prompt library tuned to the voice
Practical prompts for idea generation, copy variations and creative writing, each adapted to the agency’s tone and its green-tech sector.
Where the differentiation sits
The agency’s knowledge and style written down as the thing a stock model cannot match, with AI pointed at the work around it.
An internal library of the agency’s own material
What to collect and how to keep it private, so the agency’s own material becomes an advantage that grows over time.
The AI story, written for a non-AI reader
The AI opportunity set out in the agency’s own mission terms, in language a reader outside AI can follow.
Result
What Adopter took away
The team came out of it with a prompt library built against their own campaigns and a written position on where AI belongs in the work. That same account of the AI opportunity, in the agency’s own mission terms, went into its accelerator application.
Voice
OpenKit has been instrumental in helping our marketing business navigate the opportunities and risks presented by the latest advancements in Generative AI and related technologies. Professional, yet friendly, Reuben & Ibrahim made sure to fully understand our situation and business objectives before providing advice and proposing solutions rooted in the most recent AI and prompt-engineering research.
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