Built by OpenKit's founders
//Reimagining hiring for the FMCG sector
// // Connect on LinkedIn → // //// Recruitment through traditional job boards presents significant operational challenges for employers: high volumes of applications from unqualified candidates, limited insight into cultural fit, and difficulty assessing authentic candidate interest. Chapta addresses these challenges through comprehensive candidate narratives that replace traditional CVs, AI-assisted job creation that operates at scale without sacrificing quality, and a mutual interest framework that ensures every candidate in your pipeline genuinely wants the opportunity. This approach fundamentally reorients hiring from a volume-based process to one centred on quality and sustainable outcomes. //
//Create a Job
//With AI parsing from URL or PDF
//Mutual Interest
//Candidates genuinely want your role
//Candidate Stories
//Beyond skills to cultural fit
//// The Chapta employer portal transforms recruitment operations for FMCG sector roles through a foundation of rich candidate narratives and mutual interest engagement. Rather than posting positions and managing high volumes of applications from less-qualified candidates, you create job listings in minutes using AI-assisted parsing. The platform presents candidate matches as comprehensive narrative profiles that extend far beyond traditional keyword scanning of CVs, providing genuine insight into candidate potential, working style, and cultural alignment. //
//// The platform evaluates candidate alignment across six distinct dimensions and provides transparent explanations for each match determination. When you identify a candidate of strong interest, you express your intent directly. Candidates review your role details and company information, then decide whether they want to proceed with engagement. Contact information is shared only after both parties have indicated explicit, genuine interest—fundamentally eliminating speculative applications and unqualified outreach. //
// //// Traditional recruitment systems have commodified hiring by reducing candidates to keyword-scanned CV profiles. When you post a role, you typically receive substantial application volumes from candidates who have conducted limited research on the position or organisation. These applications often come from candidates mass-applying across numerous opportunities rather than pursuing positions of genuine interest. Screening these applications consumes significant organisational time without proportional quality benefits. Technical interviews frequently reveal fundamental misalignments that careful evaluation of candidate narratives would have identified earlier. //
//// The underlying incentive structure of these systems optimizes for application volume rather than quality hiring outcomes. Resume formats provide insufficient insight into cultural alignment, working style preferences, or long-term retention indicators. Traditional qualifications and experience listings cannot predict sustained performance in roles requiring specific interpersonal dynamics or organizational cultural integration. These limitations force employers to rely on prolonged interview processes to assess factors that comprehensive candidate narratives could illuminate much earlier in evaluation. //
//{problem.description}
//// Chapta is built on the principle that candidates are complete professionals with authentic narratives that extend far beyond traditional CV formats. For employers, this translates into access to information that genuinely predicts long-term success and cultural fit: professional values, working style preferences, motivations, collaboration approaches, and career aspirations. This comprehensive insight enables more accurate assessment during the matching phase, reducing reliance on extended interview cycles to identify fundamental misalignments. The platform enables employers to make better hiring decisions more efficiently while respecting both candidate and organisational time. //
//{solution.description}
//// The Chapta employer portal handles every stage of hiring - from job creation through candidate review to communication and analytics. //
//{feature.description}
//// Create job postings in minutes through manual entry, file upload with AI parsing, or URL import. All methods lead to the same editable form with real-time validation and quality suggestions. //
//{method.description}
//// When you upload a PDF or paste a URL, Chapta intelligently pre-fills key job details - title, location, work arrangement, responsibilities, qualifications, salary range, and benefits. You review, edit any field, add missing information, and publish. Total time: under 5 minutes. //
// //// Chapta presents candidates through a carousel interface that emphasises stories, achievements, and cultural fit over traditional CV formats. //
//{tab.description}
//Purpose: {tab.purpose}
//Each card provides a snapshot of the candidate:
//// The full story page provides comprehensive insight into candidates beyond what CVs traditionally offer. This is where the 15-minute AI conversation becomes invaluable for hiring decisions. //
//// Chapta's mutual interest system ensures both parties want to connect before sharing contact information. //
//Click "Express Interest" on candidate card. Confirmation modal appears. You confirm.
//Push notification: "An employer is interested in you!" Job is highlighted in their app.
//They read full job details, your company culture, and decide to accept or reject.
//If they accept, email addresses are shared. "Contact Candidate" button is enabled.
//// This system eliminates blind applications. Every candidate in your "Responded" tab has explicitly expressed interest in your role after reviewing the details. //
// //// Chapta includes professional communication tools integrated into the hiring workflow. //
//When marking candidates as not suitable:
//// Track hiring performance, candidate quality, and process efficiency with transparent metrics. //
//// Chapta proves that hiring can prioritise quality over quantity whilst being efficient. Candidates aren't CVs with keywords - they're people with stories that predict cultural fit and long-term success. //
//// You gain access to information CVs never provide: values, working styles, motivations, collaboration approaches, career aspirations. This insight enables better cultural fit assessment before investing time in interviews. //
//// Mutual interest requirement means every candidate in your "Responded" tab genuinely wants your role. No more blind applications from people who haven't read the job description. //
//// AI-powered job creation (under 5 minutes), carousel candidate review (swipe through quickly), and built-in communication tools reduce time spent on administrative hiring tasks. //
//// Schedule a demo to explore the Chapta employer portal for FMCG sector hiring, create your company profile, and start reviewing matched candidates. No subscription fees - transparent, fixed-fee pricing available on request. //
// //// See how candidates experience Chapta: View candidate app → //
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// //